The Future of Marketing and Customer Experience

FEATURED SPEAKER

Magnus Olin

SVP & Head of Marketing at Danske Bank

AGENDA OF THE EVENT

The essence of marketing at its core remains unchanged: creating and communicating value. At the same time, we find ourselves in a dynamic and rapidly evolving business landscape, where understanding the future of marketing and customer experience is very significant for companies and CMOs specifically.

As technology advances and consumer behaviors shift, adapting to change and staying ahead of the curve becomes crucial for driving growth and staying competitive.

At this roundtable, we will bring CMOs and marketing leaders from the biggest and most prominent companies on the Danish landscape to discuss and explore trends and suitable strategies.

Don’t miss the opportunity to explore the past, the present, and most importantly, the future of marketing and customer experience together with us in September.

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Magnus Olin

SVP & Head of Marketing at Danske Bank

To set the tone for the day, Magnus will take us through the historical context of marketing and why it matters before moving into the modern environment and what the future might bring us, from a general stance and the specific context of Danske Bank and their adaptation.
At its core, the presentation will include:

• Evolution of Marketing – from the roots of ancient Greek and Roman societies until today

• Key drivers of change – technology, consumer behavior, and digital platforms

• Future trends in Marketing – personalization, AI, sustainability, etc.

10.45 - 11.45

Group discussion hosted by Adobe

11.45

Iouri Engberg

Community Director at twoHundred

Thanks for today

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Magnus Olin

SVP & Head of Marketing at Danske Bank

To set the tone for the day, Magnus will take us through the historical context of marketing and why it matters before moving into the modern environment and what the future might bring us, from a general stance and the specific context of Danske Bank and their adaptation.
At its core, the presentation will include:

• Evolution of Marketing – from the roots of ancient Greek and Roman societies until today

• Key drivers of change – technology, consumer behavior, and digital platforms

• Future trends in Marketing – personalization, AI, sustainability, etc.

10.45 - 11.45

Group discussion hosted by Adobe

11.45

Iouri Engberg

Community Director at twoHundred

Thanks for today

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