Breaking the Chains: Avoiding Common Mistakes when initiating Your Customer Data Platform Journey

FEATURED SPEAKER

AGENDA OF THE EVENT

In the ever-evolving business world, organizations navigate through a dynamic interplay of technological advancements, changing customer dynamics, and global market trends. Chief Marketing Officers (CMOs) and their strategic teams find themselves at the helm, steering through a sea of opportunities to redefine the future of marketing. Marketing is no longer a unidirectional transaction; it has transformed into the driving force behind customer-centric strategies and sustained growth.

Join us on an exploration of the pivotal realm within Customer Data Platforms (CDP), where data becomes the compass guiding modern marketing strategies. The CDP serves as a nexus, effortlessly connecting customer data from various sources to provide a panoramic view. This perspective equips CMOs with the insights necessary to chart a course toward precision, personalization, and a profound impact on the bottom line.

At this Roundtable; ‘Breaking the Chains: Avoiding Common Mistakes When Initiating Your Customer Data Platform Journey,’ we delve into key aspects of kickstarting your journey with a Customer Data Platform (CDP). While the potential for CDP is immense, the path to successful implementation is not always without challenges.

We will explore the pitfalls and traps that often arise when organizations take the first steps toward introducing a CDP. Through concrete examples and experience-based insights, we will identify common mistakes and present strategies to avoid them. Our goal is to equip you with the necessary knowledge to break free from potential limitations and guide you safely through your CDP journey.

To set the tone for this Executive Roundtable, we have invited Kenneth Tange, Marketing Director at DFDS