CMO Executive Forum Sweden H1 2023

FEATURED SPEAKERS

Rosie Kropp

Vice President & Head of Global Brand Marketing at Ericsson

Patrik Romberg

SVP Group Communications & Human Resources at Trelleborg

Alison Bonner

VP, Group Head of Brand & Marketing at Skanska

Gina Azaric

CMO at Telia Company AB

Angelika Strandberg

Head of Marketing and Communication at Humana

AGENDA OF THE EVENT

08.45 - 09.00

Welcome Speech by twoHundred and moderator

Angelika Strandberg

Head of Marketing and Communication at Humana

09.00 - 09.45

How to become a more brand-led organisation

Rosie Kropp

Vice President & Head of Global Brand Marketing at Ericsson

09.45 - 10.15

Networking break

10.15 - 11.00

Brand and digital journey strengthening business and company position

Patrik Romberg

SVP Group Communications & Human Resources at Trelleborg

11.00 - 11.30

Networking break

11.30 - 12.30

Group discussion by twoHundred

Iouri Engberg

Community Director at twoHundred

12.30 - 13.30

Lunch

13.30 - 14.15

Driving a single-brand strategy in a decentralized organization

Alison Bonner

VP, Group Head of Brand & Marketing at Skanska

14.15 - 14.30

Networking break

14.30 - 15.15

From cost to revenue center - agile, effective, and data-driven marketing

Gina Azaric

CMO at Telia Company AB

15.15 - 15.30

Thanks for today!

08.45 - 09.00

Welcome Speech by twoHundred and moderator

Angelika Strandberg

Head of Marketing and Communication at Humana

09.00 - 09.45

How to become a more brand-led organisation

Rosie Kropp

Vice President & Head of Global Brand Marketing at Ericsson

09.45 - 10.15

Networking break

10.15 - 11.00

Brand and digital journey strengthening business and company position

Patrik Romberg

SVP Group Communications & Human Resources at Trelleborg

11.00 - 11.30

Networking break

11.30 - 12.30

Group discussion by twoHundred

Iouri Engberg

Community Director at twoHundred

12.30 - 13.30

Lunch

13.30 - 14.15

Driving a single-brand strategy in a decentralized organization

Alison Bonner

VP, Group Head of Brand & Marketing at Skanska

14.15 - 14.30

Networking break

14.30 - 15.15

From cost to revenue center - agile, effective, and data-driven marketing

Gina Azaric

CMO at Telia Company AB

15.15 - 15.30

Thanks for today!

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