twoHundred CMO Forum Sweden H1 2024

FEATURED SPEAKERS

Mari Lagberg

CMO at Volvo Car Retail

Petra Blixt

Chief Marketing Officer at Svenska Spel

Johan Öhlin

CMO at Coop Sverige

Anna Neiås Tveit

Marketing Director Sweden at Ahlsell Sverige

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

AGENDA OF THE EVENT

08.00 - 08.45

Breakfast and registration

08.45 - 09.00

Welcome speech by twoHundred and moderator

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

09.00 - 10.00

How to be purpose driven when you are part of the problem

Mari Lagberg

CMO at Volvo Car Retail

10.00 - 10.30

Networking break

10.30 - 11.30

Predit – Marketing ROI – Can data really do the job?

Petra Blixt

Chief Marketing Officer at Svenska Spel

11.30 - 12.30

Lunch

12.30 - 13.30

Setting Coop Apart: Strategic Positioning for Distinctive Branding

Johan Öhlin

CMO at Coop Sverige

13.30 - 14.00

Networking break

14.00 - 15.00

A Journey Toward Sustainable Excellence: A Case Study on Employee Engagement from Vision to Commitment

Anna Neiås Tveit

Marketing Director Sweden at Ahlsell Sverige

15.00 - 15.15

Thanks for today!

08.00 - 08.45

Breakfast and registration

08.45 - 09.00

Welcome speech by twoHundred and moderator

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

09.00 - 10.00

How to be purpose driven when you are part of the problem

Mari Lagberg

CMO at Volvo Car Retail

10.00 - 10.30

Networking break

10.30 - 11.30

Predit – Marketing ROI – Can data really do the job?

Petra Blixt

Chief Marketing Officer at Svenska Spel

11.30 - 12.30

Lunch

12.30 - 13.30

Setting Coop Apart: Strategic Positioning for Distinctive Branding

Johan Öhlin

CMO at Coop Sverige

13.30 - 14.00

Networking break

14.00 - 15.00

A Journey Toward Sustainable Excellence: A Case Study on Employee Engagement from Vision to Commitment

Anna Neiås Tveit

Marketing Director Sweden at Ahlsell Sverige

15.00 - 15.15

Thanks for today!

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