CMO Executive Forum Sweden H1 2022

FEATURED SPEAKERS

Johan Öhlin

CMO at Coop Sverige

Astrid Odell

Head of Marketing at PostNord AB

Johan Bryngelson

Head of Group Brand & Marketing at Swedbank AB

Lars Hygrell

Former SVP & Global Chief Marketing Officer at Electrolux

Meta Redstedt

Global Master Brand & Communications Director at Essity

AGENDA OF THE EVENT

08:45 - 09:00

Welcome Speech by moderator

Meta Redstedt

Global Master Brand & Communications Director at Essity

09:00 - 09:45

Laying the foundation for Coop´s marketing strategy – lessons learned from an outside perspective

Johan Öhlin

CMO at Coop Sverige

09:45 - 10:15

Networking break

10:15 - 11:00

PostNord – our brand journey

Astrid Odell

Head of Marketing at PostNord AB

11:00 - 11:30

Networking break

11:30 - 12:30

Group discussion by twoHundred

Iouri Engberg

Community Director at twoHundred

12:30 - 13:30

Lunch

13:30 - 14:15

Navigating crisis and digital landscape – strategic roadmap towards building trust and attraction

Johan Bryngelson

Head of Group Brand & Marketing at Swedbank AB

14:15 - 14:30

Networking break

14:30 - 15:15

Creating Brand desirability at Electrolux

Lars Hygrell

Former SVP & Global Chief Marketing Officer at Electrolux

15:15 - 15:30

Thanks for today!

08:45 - 09:00

Welcome Speech by moderator

Meta Redstedt

Global Master Brand & Communications Director at Essity

09:00 - 09:45

Laying the foundation for Coop´s marketing strategy – lessons learned from an outside perspective

Johan Öhlin

CMO at Coop Sverige

09:45 - 10:15

Networking break

10:15 - 11:00

PostNord – our brand journey

Astrid Odell

Head of Marketing at PostNord AB

11:00 - 11:30

Networking break

11:30 - 12:30

Group discussion by twoHundred

Iouri Engberg

Community Director at twoHundred

12:30 - 13:30

Lunch

13:30 - 14:15

Navigating crisis and digital landscape – strategic roadmap towards building trust and attraction

Johan Bryngelson

Head of Group Brand & Marketing at Swedbank AB

14:15 - 14:30

Networking break

14:30 - 15:15

Creating Brand desirability at Electrolux

Lars Hygrell

Former SVP & Global Chief Marketing Officer at Electrolux

15:15 - 15:30

Thanks for today!

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