How to Utilise Marketing to Maximise your Public Affairs Results

Name: How to Utilise Marketing to Maximise your Public Affairs Results
Start: 2024-12-10T09:00:00+01:00
End: 2024-12-10T12:00:00+01:00
Location: Sølyst, Den Kongelige Skydebane, Copenhagen

How to Utilise Marketing to Maximise your Public Affairs Results

Date: December 10th, 2024Time: 09:00 - 12:00Venue: Sølyst, Den Kongelige Skydebane, CopenhagenLocation: Emiliekildevej 2, 2930 Klampenborg, Denmark

FEATURED SPEAKER

Morten Dyrholm

Group SVP, Marketing, Communications, Sustainability and Public Affairs at Vestas Wind Systems

AGENDA OF THE EVENT

In today’s fast-changing world, where policy decisions and public opinion directly influence industries, aligning Marketing with Public Affairs has become a strategic necessity. How can marketing be leveraged to shape policy discussions, enhance advocacy efforts, and strengthen organizational influence in a complex regulatory landscape?

At this CMO Roundtable we will explore the transformative potential of integrating marketing with public affairs, offering insights into how a unified approach can amplify influence, build resilience, and create lasting impact. Ideal for CMOs and marketing leaders looking to drive strategic value beyond traditional boundaries, this session will inspire new ways to position marketing as a force for change and leadership.

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Morten Dyrholm

Group SVP, Marketing, Communications, Sustainability and Public Affairs at Vestas Wind Systems

To set the tone for the day Morten Dyrholm will guide us through his and Vestas journey, through the lens of Marketing and Public Affairs, focusing on the following elements:
•The political challenges and opportunities facing Vestas
•How Vestas is working with Public Affairs as an integrated part of its business strategy
•How can the toolbox of Marketing support the Public Affairs strategy?
•Examples on how Vestas is leveraging the power of Marketing to maximise its Public Affairs efforts

10.45 - 11.45

Group discussion hosted by Adobe

11.45

Iouri Engberg

Community Director at twoHundred

Thanks for today

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Morten Dyrholm

Group SVP, Marketing, Communications, Sustainability and Public Affairs at Vestas Wind Systems

To set the tone for the day Morten Dyrholm will guide us through his and Vestas journey, through the lens of Marketing and Public Affairs, focusing on the following elements:
•The political challenges and opportunities facing Vestas
•How Vestas is working with Public Affairs as an integrated part of its business strategy
•How can the toolbox of Marketing support the Public Affairs strategy?
•Examples on how Vestas is leveraging the power of Marketing to maximise its Public Affairs efforts