Fundamentals First: A CFO’s Perspective on Finance Transformation

Name: Fundamentals First: A CFO’s Perspective on Finance Transformation
Start: 2025-06-18T09:00:00+01:00
End: 2025-06-18T12:00:00+01:00
Location: TheKrane, Copenhagen

Fundamentals First: A CFO’s Perspective on Finance Transformation

Date: June 18th, 2025Time: 09:00 - 12:00Venue: TheKrane, CopenhagenLocation: Kalkbrænderiløbskaj 10 1260, Copenhagen, Denmark

FEATURED SPEAKER

Per Johannesen Madsen

CFO at Matas

AGENDA OF THE EVENT

Digital advancement has been—and continues to be—a critical factor in business success. By embracing digital transformation, companies can mitigate risks, respond quickly to market changes, and foster innovation. In today’s fast-paced business environment, staying relevant, agile, and competitive depends on it.

However, technology alone is not the solution. Strong foundational elements must be in place to minimize friction and inefficiencies, and to increase the likelihood of successful implementation that delivers real value.

At this roundtable, CFOs and Finance Executives will come together to share insights and best practices on what successful transformation looks like in practice, including common pitfalls—and how to overcome them.

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Per Johannesen Madsen

CFO at Matas

Following the acquisition of Kicks, Matas faced the challenge of implementing new planning capabilities. As management discussed the future direction of Finance, a strategic decision was made to revisit and redefine the company’s financial steering model. Per will guide us through this journey, with a focus on the following key elements:

-Post-acquisition context: identifying key bottlenecks
-Designing a new steering model: aligning with the company’s future needs
-Lessons learned: implementation insights and outcomes to date

10.50 - 11.50

Group discussion hosted by Workday Adaptive Planning

11.50 - 12:00

Iouri Engberg

Community Director at twoHundred

Summary and thanks for today!

09.00 - 09.40

Welcome and breakfast

09.40 - 09:45

Iouri Engberg

Community Director at twoHundred

Welcome by twoHundred

09.45 - 10.45

Per Johannesen Madsen

CFO at Matas

Following the acquisition of Kicks, Matas faced the challenge of implementing new planning capabilities. As management discussed the future direction of Finance, a strategic decision was made to revisit and redefine the company’s financial steering model. Per will guide us through this journey, with a focus on the following key elements:

-Post-acquisition context: identifying key bottlenecks
-Designing a new steering model: aligning with the company’s future needs
-Lessons learned: implementation insights and outcomes to date