CMO Executive Forum Sweden H2 2022

FEATURED SPEAKERS

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

Stephan Erne

CDO at Handelsbanken AB

Edvard Bergström

VP Corporate Communications Relations and Productions at Sandvik

Meta Redstedt

Global Master Brand & Communications Director at Essity

AGENDA OF THE EVENT

08:45 - 09:00

Welcome speech by twoHundred

Jacob Schmidt

Group Managing Director at twoHundred

09:00 - 09:45

Consumer is the Boss – Brand & Innovation leadership for organic profitable growth in the FMCG sector

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

09:45 - 10:15

Networking break

10:15 - 11:00

Omnichannel strategy at Handelsbanken – a seamless and personalised customer journey

Stephan Erne

CDO at Handelsbanken AB

11:00 - 11:30

Networking break

11:30 - 12:30

Group discussion by twoHundred

Jacob Schmidt

Group Managing Director at twoHundred

12:30 - 13:30

Lunch

13:30 - 14:15

How storytelling changes brand perception

Edvard Bergström

VP Corporate Communications Relations and Productions at Sandvik

14:15 - 14:30

Networking break

14:30 - 15:15

TENA - a purposedriven global brand in transformation

Meta Redstedt

Global Master Brand & Communications Director at Essity

15:15 - 15:30

Thanks for today!

08:45 - 09:00

Welcome speech by twoHundred

Jacob Schmidt

Group Managing Director at twoHundred

09:00 - 09:45

Consumer is the Boss – Brand & Innovation leadership for organic profitable growth in the FMCG sector

Thomas Biesterfeldt

Chief Marketing & Innovation Officer at Cloetta Global

09:45 - 10:15

Networking break

10:15 - 11:00

Omnichannel strategy at Handelsbanken – a seamless and personalised customer journey

Stephan Erne

CDO at Handelsbanken AB

11:00 - 11:30

Networking break

11:30 - 12:30

Group discussion by twoHundred

Jacob Schmidt

Group Managing Director at twoHundred

12:30 - 13:30

Lunch

13:30 - 14:15

How storytelling changes brand perception

Edvard Bergström

VP Corporate Communications Relations and Productions at Sandvik

14:15 - 14:30

Networking break

14:30 - 15:15

TENA - a purposedriven global brand in transformation

Meta Redstedt

Global Master Brand & Communications Director at Essity

15:15 - 15:30

Thanks for today!

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