CMO Executive Forum Sweden 2023 H2

Date: September 6th, 2023

Time: 08:00 - 15:15

Venue: Gamla Riksarkivet, Stockholm

Location: Birger Jarls Torg 2a, 111 28 Stockholm, Sweden

FEATURED SPEAKERS

Sara Hägg Liljedal

SVP, Chief Communications Officer at Atlas Copco AB

Mikael Lenneryd

CMO at Apoteket

Magnus Aurell

Head of Group Brand at Nordea

Nils Rylén

Head of Marketing at Polestar

Angelika Strandberg

Head of Marketing and Communication at Humana

AGENDA OF THE EVENT

08.00 - 08.45

Breakfast and registration

08.45 - 09.00

Welcome Speech by twoHundred and moderator

Angelika Strandberg

Head of Marketing and Communication at Humana

09.00 - 10.00

The journey towards inhouse capabilities at Apoteket

Mikael Lenneryd

CMO at Apoteket

10.00 - 10.30

Networking break

10.30 - 11.30

Group vs brands – balancing belonging and individuality

Sara Hägg Liljedal

SVP, Chief Communications Officer at Atlas Copco AB

11.30 - 12.30

Lunch

12.30 - 13.30

Nordea – Creating a winning brand

Magnus Aurell

Head of Group Brand at Nordea

13.30 - 14.00

Networking break

14.00 - 15.00

Do the world really need another car brand?

Nils Rylén

Head of Marketing at Polestar

15.00 - 15.15

Thanks for today!

08.00 - 08.45

Breakfast and registration

08.45 - 09.00

Welcome Speech by twoHundred and moderator

Angelika Strandberg

Head of Marketing and Communication at Humana

09.00 - 10.00

The journey towards inhouse capabilities at Apoteket

Mikael Lenneryd

CMO at Apoteket

10.00 - 10.30

Networking break

10.30 - 11.30

Group vs brands – balancing belonging and individuality

Sara Hägg Liljedal

SVP, Chief Communications Officer at Atlas Copco AB

11.30 - 12.30

Lunch

12.30 - 13.30

Nordea – Creating a winning brand

Magnus Aurell

Head of Group Brand at Nordea

13.30 - 14.00

Networking break

14.00 - 15.00

Do the world really need another car brand?

Nils Rylén

Head of Marketing at Polestar

15.00 - 15.15

Thanks for today!

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